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Oklahoma Burger — smashed onions pressed into the patty

nobody's gonna tell you this so i will.

El Reno, 1926. beef was expensive. onions were not.

so they buried a fistful of onions inside the patty and let the griddle do the rest. inside inside. not on top like you do.

poor man's burger. best decision anyone ever made by accident.

a hundred years later we're still losing our minds over smashed onions.

this isn't a version. isn't a tribute. this is the real one.

if the onions fall out when you lift the bun, you got scammed. no hard feelings.

we didn't reinvent it. we went back for it.

oklahoma smash. out now.

The campaign — 04/07

The original

The Oklahoma burger on a graffiti pedestal
[ Put it on a pedestal — smashed since the 1920s ]
Fire extinguisher loaded with dirty fries

The sidekick — loaded with smashed onions, secret sauce & melted cheese

[ Loaded — crispy onions · parmesan · spring onion ]

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